Top 5 Advantages of Engaging in Video Sharing Platforms

According to recent statistics and surveys, users invest 88% more time on sites with videos. In today’s digital world, it’s not unexpected to see individuals browsing videos on popular websites and platforms more often.

Trending and popular videos with millions and billions of views also prove how many people today are so invested in spending time watching and browsing videos. As we get going, we’ll talk about why more companies consider using video sharing websites today.

Why Companies Invest in Video Sharing Websites

Videos today have become a top format of content and trend people watch online. Furthermore, it has benefited the excellence of small to large-scale organizations and even personal icons. If you’re also considering using video sharing sites for your company or personalized content, below are five advantages you may expect.

1. Transmits your brand’s values

Videos relay info much more expressively and richer than texts and images. Videos can have narration for a better learning experience, script, sounds, and music which make for a powerful tool to convey an enterprise’s values and generate identification.

2. Boosts a business’s exposure

Videos on video sharing sites can get exposure and views even if they are not on your site. Moreover, you can create additional identities for your company depending on your content’s relevance on these websites.

For example, if you have uploaded videos about watch repair tips, you’ll have a chance to appear on a user’s search results for that topic, even if they’re not searching for your company. Furthermore, your content might even appear as a “related video” on content uploaded by your competitor.

If you have any web-related concerns to help optimize and add functionalities to your website, consulting or hiring Laravel developers might resolve your situation. You may check this link for detailed information on their professional services.

3. Increases social media influence

You’ll see what post types people find compelling when you observe popular videos on widely known social media platforms like Tiktok, Instagram, Facebook, and Twitter. Most engaging contents have a common thread and always has many post shares. As we all know, people who share your social media content will also appear in their friends’ feeds.

This can significantly increase your reach and even promote your company to others. People who are entertained with sponsored films share them on social media websites. While many video platforms share content globally, some professionals use it for business education and training. Is this something your company needs? You may hire a software development agency, UK to have yours.

4. Improves domain authority

Although videos are great for converting sales and increasing web traffic, it also alerts Google about great content and builds trust among the users. Since Youtube is owned and purchased by Google, videos have played an essential role in search engine rankings.

Looking to have a fully customizable website with a friendly user interface? Employing a Statamic development agency in the UK is the recommended and hassle-free option.

5. Engages even the lazy customers

Videos are good for education and are even easy to understand. Most audiences today are too lazy or do not have enough time to check out long item descriptions and mechanics. Whether it is a particular service or a trending product online, most people would prefer seeing them in action and how they function through videos. Video streaming can keep even the laziest customers interested.